Master P says, “Helping small businesses to grow into empires is so important, that’s the primary reason we started It’s all about building economic empowerment.“ The new found success of Dillonades is one of many real testimonies on how a single mother started her lemonade business 16 years ago, recently receiving an opportunity to expose her brand on turning her brand into an empire.

Since then, she is able to sell her product to consumers nationwide. The show is continuing to help countless small business owners promote their products to a national market.

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