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Master P and Snoop are both known for their business endeavors outside of music. In addition, they are committed to giving back through educational youth programs, feeding the elderly and helping tackle homelessness. Their motto is “The more we make, the more we give.” Master P said, “Our families grew up buying and supporting the Aunt Jemima brand, believing it was owned by an African-American woman. When we discovered the truth, we realized that diversity and change in the grocery store business was needed.”
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