Master P and Snoop Dogg’s latest collaboration is all about giving back. The Hip-Hop legends have joined forces for the first nationally distributed Black-owned cereal company, Snoop Cereal.
“What I love about this, is that we’re changing the game,” Master P explained to KTLA 5’s Sam Rubin. “We’re building economic empowerment. There’s enough room for all of us.” By “all of us” he means the cereal brands that have been on shelves for decades.
“Those companies have been around so long. So Snoop and I said ‘Imagine that we took one percent of the breakfast food industry, how many families will we be able to feed?’ That’s why we’re saying let’s put some diversity on these grocery store shelves,” the “Make ’em Say Ugh” Business man said. “Now we’ll be able to give more people jobs, be able to help more kids. We could do things and make a difference.” The pair also does work with the charity, Future Bosses.org.
“Future Bosses is about creating future leaders, giving to our communities, helping kids and showing them that we’re building bosses,” he explained. “We’re building leaders at the same time we give to these other foundations.”
A portion of the cereals’ proceeds go to Door of Hope, which helps tackle homelessness.The New Orleans native noted that the brand is all about education as well. The brand’s mascot, Captain Ace, also has a children’s book.
Master P, whose real name is Percy Miller, said that both men got into the breakfast cereal business because African Americans are the number one consumer of cereals. He cited the “intense” process to ensure that the product tastes as good as it looks.
The No Limit Records Founder is no stranger to entrepreneurship.
Prior to opening a record store, launching a record company, and becoming a successful Entrepreneur, Percy Miller learned how to earn at a young age.
Family brand Broadus Foods Snoop Cereal is available everywhere and your purchase helps support charities that fight homelessness and food insecurity. For more information, go to SnoopCereal.com