Percy Miller CEO of Rap Noodles and James Lindsey CEO of Rap Snacks lead the campaign “Be The Change” not only getting their own products into H.E.B. grocery chain store but other minority-owned products as well. Percy Miller says, “This is a movement, we have come a long way to be able to walk into a national chain store like H.E.B. and get the marketing support, seeing minority-owned brands on their shelves. Our mission is to open more doors. The more we make, the more we give. Distribution is the hardest part to getting minority-owned products into retail. We’re creating diversity and building economic empowerment.”